Corporate Identity for TAONIUS GmbH, founded by the Swiss Architect Lea Grunder.

«Taonius stands for depth with humor. For Taonius, depth means getting to the bottom of things. Taonius is searching for causes, connections or wishes. But humor helps to tell if the right questions have been asked. If Taonius encounters a rock while digging or is carried away by the current while diving, Taonius broadens its perspective, corrects course or rethinks strategy. Humor here means turning things around so that they get a new meaning when viewed from another side. Humor means making contradiction, complexity, and diversity of what is found fruitful. Humor needs depth, because otherwise we will stay on the glittering surface and miss out on the diversity of life. And depth needs humor because the straight line doesn't always lead to the goal the fastest.»
– Lea Grunder

www.taonius.ch

2019  – 2021, Zürich